Ye 24 Merchandise
In the wake of Kanye West’s anti-Semitic tweets, Adidas, Balenciaga and Gap walked away from their collaborations. But the rapper is still repurposing items from his past apparel lines to get the word out about his 2024 presidential run.
Merchandise based on the slogan “YE24” combined with a pair of swastikas has appeared online, sparking condemnation from groups like the Anti-Defamation League.
It’s Fake
The internet has erupted over Kanye West’s alleged new merchandise. The merch, which boasts a Nazi swastika symbol, is said to be part of the rapper’s Ye 24 campaign.
A screenshot of the merch posted on social media has amassed more than 647 likes and over 17k views. The clothing allegedly uses the slogan “Ye 24” and features a Swatsika symbol encircled by stars.
Yeezy fans may be disappointed to learn that these items aren’t official. It’s possible that they are a rebranding of apparel from West’s deals with Adidas, Balenciaga and Gap, which sold for $100 to $400.
The rebranding would be a big discount from the products’ retail price, according to Forbes. It’s also possible that the merch is made from materials that are cheap to manufacture. It could be a good way for the rapper to get his message out without paying a hefty amount.
It’s Original
Kanye West is a Grammy Award winning artist and has earned himself the nickname “Yeezy.” He focuses mainly on rap music, but also designs and releases fashion lines. His merch line includes everything from T-shirts and hoodies to shoes and accessories.
While the rapper was once a successful fashion designer, his anti-semitic rhetoric has landed him in hot water. He’s been dropped from Adidas and Balenciaga, and many other brands have distanced themselves from him.
However, he has still found a market for his controversial merch. A search on eBay and Amazon reveals hundreds of listings for Ye24-branded shirts, hoodies and phone cases with imagery or the Ye 24 slogan.
While some of these items are branded by Kanye, others appear to be 3rd party products that have been repurposed with the YE24 slogan and images. While some of the merchandise has been flagged by groups like the Anti-Defamation League and Combat Antisemitism Movement, it’s still widely available online.
It’s Cut UpYe 24 Dekoration
A quick search on eBay and Amazon shows that the merch market is alive and well, with items ranging from hoodies to flip-flops. Prices range from $20 to $50 plus shipping, though it is unclear if the products are coming from Kanye himself or from 3rd parties.
A video from entertainment news site X17 Online showed a warehouse filled with a plethora of ye 24 merch. In the video, it is not clear whether the merchandise was a one-off or if the goods are being made in bulk to satisfy a demand for the oh so sexy YE24 apparel. However, the ye 24 line of merchandise is definitely the talk of the town and has left many a Yeezy fan in awe. It is also a clear sign that the rapper is not content with his antisemitic bona fides. As a matter of fact, he has even been rumored to be working on a documentary about the man himself.
It’s $20ye 24 merch
If you’re a fan of the rapper Kanye West, his latest merch will make you smile. A new video posted by celebrity news site X17 shows Ye’s merch store in Los Angeles where employees can be seen working behind sewing machines, dozens of garments laid out on tables and spread across the floor.
In the video, many items — including sweatshirts – boast the word “Ye24” inscribed on them, presumably to represent his new presidential campaign slogan. These merch items, which are also available on eBay and Amazon, have been sold for $20 or less.
It’s unclear why the rapper is releasing these items. After all, he’s been dropping major names from his clothing collaborations due to antisemitic remarks, and wealthy brands have distanced themselves from him.